How to Create an SMS Broadcast

An SMS Broadcast is a mass text messaging feature that allows businesses to send messages to multiple recipients at once. It is useful for sending promotional offers, transactional updates, and important alerts.

Steps to Create an SMS Broadcast

1. Access the SMS Broadcast Module

• Go to the Broadcasting module.
• Select SMS Broadcast from the options.
• Navigate to Broadcast History to view past broadcasts.
• Click on the Create Broadcast button at the top.

2. Enter Broadcast Details

Fill in the following details:
✔ SMS Broadcast Name – A unique name for tracking the campaign.
✔ Select DLT Template – Choose a pre-approved template from the dropdown.
✔ Select Sender ID – Choose a registered 6-character Sender ID.
✔ Template Type – Select whether it's Transactional, Promotional, Service Implicit, or Service Explicit.

📌 Preview the Message Template before proceeding.

Click Continue to move to the next step.

3. Select Recipients

• Choose a Marketing List – A pre-saved list of contacts for this broadcast.
• Click Continue to confirm the selection.

4. Review Broadcast Details

• Review Cost – Estimated SMS cost based on the number of recipients.
• Message Template Preview – Check for accuracy.
• Resolve Custom Variables –
  • If the template contains {#var#} placeholders, map them to the appropriate contact properties (e.g., name, OTP, order ID).
  • Add a fallback value (default text) in case any contact property is missing.

Click Continue after mapping variables.

5. Test the Broadcast (Optional)

• Click on Test SMS to send a sample message to a test number.
• Verify message format before proceeding.

6. Schedule or Send the Broadcast

Choose When to Send:
✅ Broadcast Now – Send immediately.
✅ Schedule Broadcast – Choose a date and time for sending later.

Click Broadcast Now or Schedule Broadcast to finalize.

Why Use SMS Broadcasting?

✔ Instant Reach – Delivers messages in seconds.
✔ High Open Rates – SMS has a 98% open rate.
✔ Personalization – Use contact properties for custom messages.
✔ Regulatory Compliance – Ensures DLT approval for Indian networks.

By following these steps, you can successfully create and manage an effective SMS broadcast! 🚀