Track the Delivery and Performance of a Broadcast

Broadcast tracking allows you to monitor the status and performance of your email campaigns by providing insights into delivery rates, engagement, and failures.

Steps to Track Broadcast Performance in Geta.ai

1. Access the Broadcasting Module

• Log in to Geta.ai.
• Navigate to Broadcasting Module → Email Broadcast.

2. Open the Broadcast History Section

• Click on Broadcast History to see a list of all past email broadcasts.
• You will find key details such as:
  📌 Broadcast Name – Name of the email campaign.
  📅 Sent On – Date and time of the broadcast.
  📩 Recipients – Number of contacts the email was sent to.
  📊 Status – Overall delivery status of the campaign.

3. Monitor Delivery and Engagement Metrics

You can track various performance indicators for each email broadcast:

✔ Sent – Total number of emails sent.
✔ Delivered – Number of emails successfully delivered to recipients.
❌ Failed – Emails that were not sent due to technical issues or invalid addresses.
👀 Opened – Count of recipients who opened the email.
🔗 Clicked – Number of users who clicked on links inside the email.
📤 Bounced – Emails that failed to reach recipients due to invalid addresses or server issues.

4. Analyze Performance for Optimization

• If open rates are low, consider improving subject lines and sender reputation.
• If click-through rates (CTR) are low, optimize email content and CTA placement.
• If there are high bounce rates, clean up your email list to remove invalid addresses.

Why Track Broadcast Performance?

✅ Measure Campaign Effectiveness – See how well your emails perform.
✅ Improve Engagement Rates – Identify which emails get the most opens and clicks.
✅ Reduce Delivery Failures – Track and fix issues with undelivered emails.
✅ Refine Email Strategy – Use insights to optimize future campaigns.

By monitoring email performance regularly, you can enhance engagement, improve email delivery, and boost overall marketing success! 🚀