Guide: Optimize Broadcast Timing for Higher Engagement

Optimizing broadcast timing means scheduling emails at the most effective times to maximize open rates, click-through rates, and engagement from recipients.

Why is Broadcast Timing Important?

📈 Higher Open Rates – Emails sent at the right time are more likely to be opened.
📩 Better Click-Through Rates – Well-timed emails result in more engagement.
⏳ Avoid Email Fatigue – Sending emails at the wrong time can lead to unsubscribes.

Steps to Optimize Broadcast Timing in Geta.ai

1. Access the Broadcasting Module

• Log in to Geta.ai.
• Navigate to Broadcasting Module → Create a Broadcast.

2. Create an Email Broadcast

• Click Create Broadcast and enter details:
  ✅ Email Broadcast Name
  ✅ Email Subject (Compelling and relevant to recipients)
  ✅ From Name & Email
  ✅ Reply-To Email

3. Select a Template

• Choose from:
  📌 Predefined Templates (From the template gallery)
  📌 Saved Templates (Your custom-designed email templates)
• Preview and make changes if necessary.

4. Select a Target Audience

• Choose a Marketing List (Predefined contact list).
• Filter Contacts to remove uninterested recipients.

5. Choose the Best Time to Send

💡 You have two options:
✔ Broadcast Now – Sends immediately.
✔ Schedule Broadcast – Selects a future date/time.

Best Email Sending Times for Engagement:
⏰ Weekdays:

• Tuesday & Thursday – Best open rates (mid-week emails perform well).
• Wednesday – Good for follow-ups and reminders.

⏳ Time Slots:

• Morning (8 AM – 10 AM) – Recipients check emails after waking up.
• Afternoon (1 PM – 3 PM) – Good for B2B emails (post-lunch work mode).
• Evening (6 PM – 8 PM) – Best for personal emails or promotions.

❌ Avoid Late-Night or Weekend Emails (unless targeting specific regions).

6. Final Review & Send

• Review Cost and broadcast details.
• Test the Template by sending a preview email.
• Click Broadcast Now or Schedule Broadcast.

Additional Tips for Optimizing Email Engagement

✅ Segment Your Audience – Personalize emails based on demographics & behavior.
✅ A/B Testing – Test different times and analyze engagement metrics.
✅ Use AI-based Scheduling (if available) – Some tools predict the best time.
✅ Monitor Analytics – Track open rates, CTR, and conversion rates to refine timing.

By optimizing broadcast timing, you can increase engagement, improve deliverability, and maximize campaign success! 🚀